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Deseret News Archives,
Tuesday, July 31, 2001
Corporate-speak draining language
How
Did Doctors Become Serfs?
By Jack Anderson and Douglas Cohn with correspondent-at-large Lee Cullum
WASHINGTON -- There is no better key
to a culture than language. The lilting poetry of everything uttered in Ireland, for instance, shows a depth of spirit that
punishing hardship never could obliterate. The directness of New Yorkers places a high premium on honesty, and the indirectness
of the French on privacy. The elaborate courtesy of the American South indicates a sense of form and consideration that sometimes
overrides the true intention underneath. Also, it's possible to make extravagant offers in the South, because people can be
counted on not to accept. They, too, are governed by what Thomas Mann called "the discipline and energy of good manners."
But something disturbing is happening in the way Americans talk about each other. They seem determined to drain the language
of its essential juices and to rob people of importance. The most egregious example is in the field of medicine. How did doctors come to be called "health-care providers"? It's a shocking and insulting dismissal of
years of training and reservoirs of authority that patients need to confer upon their physicians.
It all grew out of the
managed-care movement
and a deliberate effort to undermine doctors in order to pay them less and impose upon them more. Patients were denied the
dignity of the medical practice they had known, and doctors were hounded into other lines of work because that's what their
profession, once respected, had become -- a line of work.
The same thing is happening now to writers. When Time-Warner merged with AOL, suddenly
the scribes became not authors, journalists or playwrights, but "content providers."
Universities have become so obsessed
with paying their bills and pleasing their benefactors that many of them now refer to their students as "customers."
The
oddest of all is the designation of prostitutes as "sex workers." This vocabulary flows from the wish of feminists to treat
all women with courtesy and to point out that many sell their bodies out of sheer desperation to support children and keep
themselves alive. It's a worthy sentiment, but should language really try to change the degradation of such circumstances?
What is happening in all these cases (except, of course, the last) is an ascendancy of corporate/entrepreneurial culture that
is rendering everything else secondary and subject to revision. Especially under attack are the professions. Lawyers are among
the few to be spared, but they may well be next. Too many are surrendering too quickly, not understanding that their expertise,
their creativity, their insight, clear and undiluted, are critical to the success of the whole -- business included.
United
Feature Syndicate
2000 Deseret News Publishing Co.
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