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Deseret News Archives,
Tuesday, July 31, 2001
Corporate-speak draining language
By Jack Anderson and Douglas Cohn with correspondent-at-large
Lee Cullum
WASHINGTON -- There is no better key to a culture than language. The lilting poetry of everything uttered
in Ireland, for instance, shows a depth of spirit that punishing hardship never could obliterate. The directness of New Yorkers
places a high premium on honesty, and the indirectness of the French on privacy. The elaborate courtesy of the American South
indicates a sense of form and consideration that sometimes overrides the true intention underneath. Also, it's possible to
make extravagant offers in the South, because people can be counted on not to accept. They, too, are governed by what Thomas
Mann called "the discipline and energy of good manners."
But something disturbing is happening in the way Americans talk
about each other. They seem determined to drain the language of its essential juices and to rob people of importance. The
most egregious example is in the field of medicine. How did doctors come to be called "health-care providers"? It's a shocking and insulting dismissal
of years of training and reservoirs of authority that patients need to confer upon their physicians.
It all grew out of the managed-care movement and a deliberate effort
to undermine doctors in order to pay them less and impose upon them more. Patients were denied the dignity of the medical
practice they had known, and doctors were hounded into other lines of work because that's what their profession, once respected,
had become -- a line of work.
The same thing is happening
now to writers. When Time-Warner merged with AOL, suddenly the scribes became not authors, journalists or playwrights, but
"content providers."
Universities have become so obsessed with paying
their bills and pleasing their benefactors that many of them now refer to their students as "customers."
The oddest of all is the designation of prostitutes as "sex workers." This vocabulary flows from the
wish of feminists to treat all women with courtesy and to point out that many sell their bodies out of sheer desperation to
support children and keep themselves alive. It's a worthy sentiment, but should language really try to change the degradation
of such circumstances? What is happening in all these cases (except, of course, the last) is an ascendancy of corporate/entrepreneurial
culture that is rendering everything else secondary and subject to revision. Especially under attack are the professions.
Lawyers are among the few to be spared, but they may well be next. Too many are surrendering too quickly, not understanding
that their expertise, their creativity, their insight, clear and undiluted, are critical to the success of the whole -- business
included.
United Feature Syndicate
2000 Deseret News Publishing Co.
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